IMC TOYS, S.A.

Description

IMC Toys first broke into the market with its flagship brand, Cry Babies, which quickly became popular and turned into the bestselling baby doll in both European and American markets. Since its inception, the company has expanded to operate in 50 countries and has strengthened its product line to include a wide range of impressive brands, such as Cry Babies, Cry Babies Magic Tears, Baby Paws, and Playfun, which encompasses the entire games collection.

IMC Toys’ commitment to providing toys for “all ages and all stages” has earned it an internationally recognized reputation for offering customers around the world high-quality, attractively designed toys at competitive prices.

IMC Toys Global brands feature personalized content through their official YouTube channels, consolidated under the names Bebés Llorones and Cry Babies, the company’s flagship series. With content available in more than 30 languages, these channels have amassed over 10 million subscribers, 1.42 billion hours of watch time, and more than 8 billion views.

On these channels, fans can enjoy not only the Cry Babies Magic Tears episodes but also the spin-off BFF by Cry Babies, among other stories filled with friendship, values, and fun. Additionally, Cry Babies fans can enjoy their adventures on streaming platforms and children’s broadcasters around the world, as well as through official audiobooks and songs available on Spotify.