Spanish toy industry

Toy Valley

The Toy Valley includes the cities of Ibi, Onil, Biar, Tibi and Castalla and takes its name because of the important concentration of toy companies in this area, where most of the Spanish toys are made. It arises with the idea of turning the geographical space of “La Foia de Castalla” into the European centre of the toy industry.

The companies stablished in the Valley, the only place in Spain with such an important concentration of this industry, represent the half of the Spanish toy production. Also, the auxiliary industry that serves as support, makes a great contribution to the rest of the dispersed toy industries in the national territory, fact that increases the relevance of the area in the national and European toy sector.

But the toy industry is not important in the Valley in terms of production: it has generated an expansion movement in aspects such as the technological innovation, impelled by the Technological Institute for Toys (AIJU), the social and pedagogical investigation, the professional training and the international activity

The beginning of this industry in the zone happens by several factors, in the case of Onil, the pottery and the availability of raw materials used for this type of work are the factors that impelled the origin of doll industry during the XIX century.


Spanish Institute for Foreign Trade (ICEX)

ICEX offers its international visitors a wide range of services via the Investor Portals, which are available in different languages and listed by sector allowing you to discover information about Spain, its products, its companies and how to invest in our country.

IVACE Internacional

Is the Valencia Regional Government entity responsible for the internationalisation of the business fabric of our region.

International Council of Toy Industries

This council brings together toy associations from around the world to discuss and adopt a common position on the differentissues that affect the sector. It has created the ICTI Code of Business Practices, which guarantees the work conditions in the factories.

Toy Industries of Europe

TIE is an action group whose aim is to promote the psychological and physical value of toys and games during children´s development in society. It is the representative voice of the toy industry to EU stakeholders, conveying them the concerns of the toy industry in issues like advertising and marketing, intellectual property rights, international trade and rules on toy satefy. TIE supports the main objective of the EU for the consecution of a single European market.


The toy industry’s ethical manufacturing program aimed at ensuring safe and humane workplace environments for toy factory workers worldwide. To achieve these goals, we provide education, training and a single, fair, thorough and consistent monitoring program for toy factories.